I could not agree more with the words of Toddlekind founder and mum of two Samantha Brueckner. I have always loved interiors, and when I found out I was pregnant with my first child, I was so excited at the prospect of decorating his nursery, only to be brought back down to the ground with a bump when I saw the appalling choice of decor available on the high street. If you follow me on Instagram, you will know that my own home is decorated in shades of grey and inky blues, with pale natural woods and scandi-boho details. The last thing I wanted was to fill it with clashing primary colours and plastic toys.
After many months of research, I discovered lots of small independent brands, who were filling this gap in the market. Many of these were mums and dads looking to carve out a more flexible way of working for their families. This inspired me to start my own children’s interior design business, and one of the areas of my business I am most passionate about is introducing my clients to small independent brands they wouldn’t necessarily find themselves.
I was therefore thrilled to discover Samantha Brueckner’s new baby interiors brand Toddlekind. Samantha is a British mum of two living in Germany who decided to address a gap in the market for stylish playmats and developed their Prettier Playmats - a range of playmats that fit into the beautiful design of your home.
Samantha has poured so much of herself into her brand, from the name itself which reflects her family’s dual nationality (‘kind’ is German for child) to the style of her playmats which are inspired by both her Persian heritage and the Nordic interiors that are so popular in her home in Northern Europe.
Toddlekind playmats are made up of 60x60cm foam puzzle pieces which can be interlinked seamlessly to create exactly the right sized mat for your space. They are available in three sizes- standard 120x180cm (6 piece mat), large 180x240cm(12 piece mat) and playroom size 240x360cm (24 piece mat).
The brand launched in November 2018 with two collections: the contemporary Nordic Collection is inspired by the clean geometric lines so often seen in Scandinavian interiors, and is available in four colours: pebble, petroleum, vintage nude and neo matcha.
In contrast the Persian Collection is reminiscent of a faded shabby chic Persian rug, also available in four colours: smoke, sand, blossom and sea-spray.
Aesthetically, Toddlekind playmats will work beautifully in any family space in lieu of a rug and the beauty is that you won’t want to hide it away once your child goes to bed.
But it’s not just about style, the mats are also incredibly practical. Toddlekind have sourced non-toxic, odourless foam which has been rigorously tested by an independent laboratory in Germany to exceed EU and US safety standards. The mats provide a safe, soft and padded surface for babies learning to explore, are easy to wipe down and keep clean, and equally suitable as a softer surface for older ones to play on.
My 2 year old daughter has balance and coordination difficulties and it gives me great peace of mind knowing that if she falls we have a soft surface to protect her. By contrast my 4 year old loves to use the mat for gymnastics practice and again it gives me comfort knowing he is doing this safely. Even I can use it for my pilates, on the rare occasion I get some precious time to myself!
I hope you all love Samantha’s designs as much as I do. You can read lots more over at www.toddlekind.com
This blog post is a paid partnership with Toddlekind, but all words and opinions shared are very much my own.